Helping families remember Picture Day is one of the easiest ways to increase participation and create a smooth experience for everyone involved.
To support your school, Iron City Studios provides a variety of marketing resources designed to keep Picture Day top of mind for parents and students. The most successful Picture Days combine printed materials with digital communication, giving families multiple opportunities to see important reminders before Picture Day arrives.
Use the Right Tools for Your School
Every school community communicates differently. That's why our Picture Day Marketing Kit includes both printed and digital resources designed to reach families where they're most likely to see your message.
The more reminders families receive, the more successful Picture Day tends to be.
Elementary Schools (PK–2)
For our youngest students, marketing kits typically include:
- Picture Day posters
- Backpack reminder flyers
- Picture Day reminder stickers
These simple reminders are incredibly effective when they're used consistently.
Display Posters Early
Posters work best when they're placed in high-traffic areas where parents naturally stop or pass by.
Recommended locations include:
- Main entrances
- Front office windows
- Carpool pickup and drop-off areas
- School vestibules
- Parent check-in locations
- Cafeteria entrances
- School event bulletin boards
Send Backpack Reminders Home
Backpack reminder flyers continue to be one of the most effective ways to communicate with elementary families.
Please help ensure teachers know:
- When reminders should be distributed.
- That they should be sent home in student folders or take-home folders.
- Whether any school-specific instructions should accompany them.
Many parents reference these flyers when planning outfits, ordering photos, or confirming Picture Day.
Use Reminder Stickers
Reminder stickers are intended to be handed out the afternoon before Picture Day.
Many schools place them on students' shirts at dismissal or attach them to take-home folders.
They're a fun, simple reminder that tomorrow is Picture Day.
Grades 3–11
As students get older, digital communication becomes the most effective way to remind families about Picture Day.
While your marketing kit still includes printed posters, combining them with your school's existing communication channels provides multiple opportunities for families to receive important information.
Your Marketing Kit Includes
Most schools serving grades 3–11 receive:
- Picture Day posters
- Downloadable digital graphics
- Ready-to-use communication templates in the Iron City Studios Resource Library
These resources make it easy to communicate with families without creating your own marketing materials.
Display Posters
Posters continue to be an effective reminder for students, parents, and visitors.
Recommended locations include:
- Main entrances
- Front office
- Athletic hallways
- Student commons
- Cafeteria entrances
- Carpool and pickup areas
- School event bulletin boards
Take Advantage of Digital Communication
Today's families are most likely to see Picture Day reminders through the communication tools your school already uses.
We encourage schools to post reminders through:
- ParentSquare
- Thrillshare
- SchoolCast
- Google Classroom
- Teacher newsletters
- Weekly principal emails
- School websites
- School social media accounts
A reminder about one week before Picture Day, followed by another one or two days before, can make a significant difference in participation.
Don't Forget Google Classroom
Google Classroom is an easy way to reach students directly.
Many teachers are happy to post a simple reminder along with a Picture Day graphic so students see it during their normal classroom activities.
Partner With Your PTO
Your Parent Teacher Organization can be one of your best partners in promoting Picture Day.
Consider asking them to include reminders in:
- PTO newsletters
- Facebook pages
- Instagram accounts
- Weekly email updates
- Parent volunteer groups
The more consistent the messaging, the more likely families are to remember Picture Day.
Everything Is Ready for You
The Iron City Studios Resource Library includes professionally designed graphics and ready-to-use communication templates that can be downloaded and shared in just a few minutes.
Resources are available for:
- ParentSquare
- Thrillshare
- SchoolCast
- Google Classroom
- Teacher newsletters
- PTO newsletters
- Digital signage
- School websites
There's no need to create your own materials—we've already done the work for you.
Our Recommended Communication Timeline
We recommend using multiple reminders leading up to Picture Day:
- 2 Weeks Before: Display Picture Day posters.
- 1 Week Before: Send your first digital reminder through your preferred communication platform.
- 2–3 Days Before: Send a second digital reminder.
- Day Before: Distribute backpack reminders and reminder stickers (PK–2) and send one final digital reminder.
- Picture Day: Include a morning announcement or social media reminder for families and students.
Following a consistent communication schedule helps reduce forgotten Picture Days and increases participation.
Need Something Custom?
Every school is unique.
If you have a special event, unique schedule, or would benefit from customized marketing materials, let us know. We're always happy to help create a communication plan that works best for your school community.
Our goal is simple: help every family know when Picture Day is coming so every student has the opportunity to capture a great smile.
FREQUENTLY ASKED QUESTIONS
Q: When should we start promoting Picture Day?
A: We recommend beginning about two weeks before Picture Day and increasing reminders as the date approaches.
Q: Can we share your graphics on social media?
A: Absolutely. Our graphics are designed to be shared through your school's communication channels, including social media, newsletters, websites, and parent communication platforms.
Q: Can we request additional printed materials?
A: Yes. If supplies are available, we're happy to provide additional posters or replacement materials whenever possible.
Q: Where can we find downloadable resources?
A: Visit the Iron City Studios Resource Library to access communication templates, graphics, and other helpful Picture Day resources.
ADMIN TIP
Families are most likely to remember Picture Day when they receive reminders in multiple ways. Combining printed materials with digital communication creates the best results.
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